英語論文冬奧會會徽的多模態(tài)話語

　　本英語論文范文以克瑞斯和和凡勒文的視覺語法為理論框架，選取從 1924 年至 2018 年共 23 屆冬奧會會徽作為分析樣本，定性定量分析相結(jié)合，從三個意義著手，探討不同社會符號和模態(tài)怎樣共同構(gòu)建意義，以及主辦國與主辦城市的文化，地理特征，精神是怎樣傳達(dá)的。《電子科學(xué)技術(shù)與應(yīng)用》(ISSN刊號：2251-2608)衷心邀請來自世界各地的學(xué)者們投稿，來稿會進(jìn)行同行評審。本刊屬開放獲取刊，可以即時查看或訪問研究結(jié)果，同時允許免費使用學(xué)者的研究成果。本刊致力于出版電子和電子工程領(lǐng)域全面和最新發(fā)展的高質(zhì)量學(xué)術(shù)論文。我們?yōu)殡娮雍碗娮庸こ填I(lǐng)域廣泛的研究人員和專業(yè)人士提供了一個交流和信息交換平臺。

　　1.1 Background of the Research

　　Language is an important part of our lives. Many scholars have been studyinglanguage for a long time, which is the dominant expression of meaning. Discourseanalysis theory was put forward by Harris in the early 1950s. It is concerned withlanguage and the relations between language and context in which it lies. Since then,discourse analysis has become a hot point of research. People produce texts to get amessage across, to express ideas and beliefs, to explain something, to get other peopleto do certain things. We can refer to this complex of communicative purposes as thediscourse that underlines the text and motivates its production in the first place.Scholars all around the world came up with theories and methods from differentperspectives.However, with the rapid development of society, technology and the mass media,the simple texts cannot satisfy the needs of readers. Many other multimodal modes likeimages, colors, sounds and actions come into exist to express meaning. Lim (2004, P.52) said that we live in a multimodal society. Thus, it is necessary to change frommonomodality to multimodality. Social semiologists argue that except language, othersemiotic systems are also the source of meaning. Multimodality refers to the variousways in which a number of distinct semiotic resource systems are both co-deployed andco-contextualized in the making of a text-specific meaning' (Baldry & Thibau It, 2006,P. 21). Multimodal discourse analysis aims to explore the correlation and integration ofthe representational, interactive and textual meanings realized by different semioticresources. People gradually realize the importance of multimodal discourse, andcategorize it as a separate academic field to carry out research.

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　　1.2 Research Purpose and Significance

　　Winter Olympic emblems consist of images, words, colors, etc. which are typicalmultimodal discourses according to Kress and Van Leeuwen's Visual Grammar (VG)(1996, 2006). This study chooses Winter Olympic emblems as objects of multimodaldiscourse analysis and aims to put forward a model for the analysis of these emblems.It hopes to shed further light on the research of multimodal discourse analysis.We can discuss the significance of this study from the theoretical perspective andthe practical perspective.In terms of theoretical significance, what should be taken into consideration first isKress and Van Leeuwen. This study could expand the definition of discourse and enrichour comprehension on MDA by integrating language and other meaning resources.Second, through the research process, we could verify the feasibility and practicabilityof applying Visual Grammar into appreciating the meaning of Winter Olympic emblems.Third, by interpreting the relationship between language and other modality forms, thisstudy provides support for the future study on discourse analysis of emblems.As for the practical significance, by integrating various social semiotics includingimages, colors and words, this research provides a new angle for interpreting the designof emblems. It could help readers better understand the social meanings and functionsof language as well as multimodal modes. In addition, the proposal of the model,suitable for the multimodal discourse analysis of emblems, provides a morecomprehensive perspective of appreciating emblems by analyzing the integrated effectsof differentmodalities.

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　　CHAPTER TWO literature review

　　In the last chapter, we’ve mentioned that multimodal discourse analysis hasbecome a heat point. Thus, researches on it are irresistible. Scholars at home and abroadhave done studies on multimodality and MDA. In this chapter, these will be reviewed.Then, the studies of Olympic emblems will be presented. At last, some comments ofthese studies will be made.

　　2.1 Multimodality

　　The development of monomodality can no longer satisfy the needs and demands ofmass media and audiences. It is replaced by semiotics such as images, colors, soundsetc. Then multimodality comes into exist and grows rapidly. The high-tech products areeffective tools for the spreading and expressing of multimodality.The term “multimodality” is put forward by Van Leeuwen and Jewitt in Handbookof Visual Analysis in 2001 and it underlines the importance of considering semioticssuch as language, color, image and sound. It is widely discussed by western linguists.For the definition of multimodality, many researchers have given differentopinions. Here are some definitions.Van Leeuwen (2005, p. 281) defines multimodality in his Introducing SocialSemiotics as “multimodality means the combination of different semiotic modes-forexample, language and music-in a communicative artifact or event”.Multimodality, in the mind of Scollon and Levine (2004), refers to themultimodalities used in the communication such as color, taste, speech and image.Multimodality refers to the diverse ways in which a number of distinct semioticresource systems are both co-deployed and co-contextualized in the making oftext-specific meaning. (Baldry &Thibault, 2006, p. 21)Machin (2007) describes multimodality as the grammar of visual communicationthat is used by image designers.

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　　2.2 Multimodal Discourse Analysis

　　Only by language, what is expressed may not be understood comprehensively. Inthis sense, communication should be achieved by several senses of hearing, seeing andfeeling. A variety of means and symbols are involved to exchange information andexpress meaning. If readers want to know how these semiotics including language arecombined to express meanings and intentions, multimodal discourse analysis is neededin this situation.Two standards are put forward by Zhu Yongsheng in 2007. They aim todifferentiate multimodal discourse from mono modal discourse. The first one is howmany kinds of modalities are involved. This is a general principle in linguistic field.2116Monomodal discourse has only one modality while two or more modalities are used inmultimodal discourse or bimodal discourse. The second one is semiotic mode. Somediscourses have one modality but more than two semiotic modes. For example, comicstrips only have visual modality, but language and pictures are two semiotic modes.They are also regarded as multimodal discourse. Multimodal discourse is systematicand multifunctional.In this mass media society, scholars both at home and abroad have realized thelimitations of monomodality and a series of introductory research works onmultimodality have come into existence.

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